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Content Strategy

We bring to you relevant content strategies which will help your content be discoverable by LLMs, AI agents and search engines. We share both content building, placement and optimisation strategies.

5 articles

  1. Content Strategy

    Explaining C2PA Content Credentials with an Example of an Image File

    Content credentials refer to the manifest attached along with an image under the C2PA framework for content provenance. It tell us the complete history / chain of custody of the image in a tamper evident manner.

  2. Content Strategy

    Image Metadata (EXIF, IPTC, XMP) and C2PA Provenance Content Credentials and their Importance in AI Visibility

    Image media files are not just simply visuals that we see, they carry a lot more information with them in the form of metadata. In this article we discuss EXIF, IPTC, XMP and C2PA information that comes attached with a media file.

  3. Content Strategy

    Synthetic Media Markers Have High Impact on Brand GEO and AI Visibility

    Synthetic media markers are becoming important indicators for content authenticity. LLMs and search engines do not automatically penalise content simply because it has a synthetic marker on it. Instead, synthetic media markers indicate how AI models grade brand’s credibility, content transparency and subject matter expertise, which in turn affects AI visibility.

  4. Content Strategy

    Synthetic Media Markers: How Digital Signatures and Watermarks Secure Content Provenance

    Generative AI capabilities has led to influx of synthetic content on the web. It is becoming hard to distinguish between authentic human content and AI generated content. The need for content provenance has let to synthetic media markers being actively used by companies.

  5. Content Strategy

    Zero-Party Data - A Strategic Asset in Generative Engine Optimisation

    Zero-party data is the information shared by the customer intentionally through interviews, surveys, quizzes, testimonials etc. This zero-party data when used strategically has the potential of becoming a core marketing asset. Let’s learn how.