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GEO Strategy

Here we discuss strategies that will help your business's digital footprint get discoverable in generative engine outputs. A successful GEO strategy is important for AI visibility.

2 articles

  1. GEO Strategy

    Image Metadata (EXIF, IPTC, XMP) and C2PA Provenance Content Credentials and their Importance in AI Visibility

    Image media files are not just simply visuals that we see, they carry a lot more information with them in the form of metadata. In this article we discuss EXIF, IPTC, XMP and C2PA information that comes attached with a media file.

  2. GEO Strategy

    Generative Engine Optimisation (GEO) is the Extension of SEO With Some Key Differences

    We see a big shift from SEO to GEO for businesses which have an online presence. For decades now SEO has been the bedrock of visibility on the web. However, with LLM based answer engines we have entered a world where models like chatGPT, Gemini, Claude or perplexity synthesise information directly for the user. This big shift in the nature of how users get their information on the web has led to the emergence of the discipline of generative engine optimisation (GEO).