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GEO Strategy

Here we discuss strategies that will help your business's digital footprint get discoverable in generative engine outputs. A successful GEO strategy is important for AI visibility.

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  1. GEO Strategy

    Generative Engine Optimisation (GEO) is the Extension of SEO With Some Key Differences

    We see a big shift from SEO to GEO for businesses which have an online presence. For decades now SEO has been the bedrock of visibility on the web. However, with LLM based answer engines we have entered a world where models like chatGPT, Gemini, Claude or perplexity synthesise information directly for the user. This big shift in the nature of how users get their information on the web has led to the emergence of the discipline of generative engine optimisation (GEO).